| |
Website Content-
You can't hear it enough. Content is king. If your content is great,
other sites will link to you, people will bookmark you on social
networks and you will improve your website traffic. But can we
define good content and are there ways to add content easily? The
information on a website is its content. Generally the more useful
and interesting content a website has the more successful it will
be. This is because more people will want to visit it again and
again, this is especially true if a website is constantly adding
more and more content on a regular basis be it articles, tutorials,
news or opinion.
Web content is dominated by the "page" concept. Having its
beginnings in an academic settings, and in a setting dominated by
type-written pages, the idea of the web was to link directly from
one academic paper to another academic paper. This was a completely
revolutionary idea in the late 1980s and early 1990s when the best a
link could be made was to cite a reference in the midst of a type
written paper and name that reference either at the bottom of the
page or on the last page of the academic paper.
The first trick to creating good content for your website is to be
sure that your content will have specific appeal to your target
audience. Remember before you publish new content always always
check spelling and grammar. If your content has misspellings and
poor grammar your website and company will appear unprofessional and
people don't generally buy from companies they think are
unprofessional. Successful content means you or your company need to
become an expert on the topic of your site, and you need to put it
out there in some unique fashion.
There are many places on the web where you can find free content
that can be copied and added to your website. But is this what you
really want, and most of all is this what your website visitors want
to read? As a web designer and webmaster I spend a great deal of
time on the computer searching the internet. And when I am finished
with work, I still spend time browsing the web, playing games on
Facebook, emailing and following links that people have sent to make
me laugh or sometimes to make me think. As I do this i run across the
same information, sometimes even the exact same wording in article
after article. So before you decide to copy and paste from others
authors who already had a high enough search engine result for you
to easily find it, ask yourself if that is really something your
website visitors would be interested in. Worse than copy after copy
of the same information though is the links that you open up,
only to find they have nothing to do with what you read in the search
engine results, sometimes your result web page is only groups of links leading you to
adverting.
In 1995 Bill Gates wrote the original article " Content is King",
and when Bill Gates speaks about the internet, most people sit up
and listen. According to Bill "Content is where I expect much
of the real money will be made on the Internet, just as it was in
broadcasting". In closing it is important to remember that
written content is what your search engine robots see when they look
at your page. To look at one one of web pages the way the Google
robot sees it, go to
webmaster tools, click on the diagnostics tool, then click
"fetch as a Googlebot". |
|
 |
| |
|
| |
|
